About iAutoMotive
We believe you deserve
more for your car
iAutoMotive is the UK’s first dedicated vehicle consignment platform. We sell your car at full retail price, handle everything, and put thousands more in your pocket.
1,000+
Vehicles sold
+18%
More than trade-in
4.9★
Seller rating
14 days
Avg. time to sale
The problem we’re solving
Every year, millions of UK car owners accept dealer trade-in offers that are thousands of pounds below what their car is actually worth. They know it’s a bad deal, but the alternative — selling privately — means weeks of tyre-kickers, no-shows, and safety concerns.
We built iAutoMotive to give car owners a third option: sell at full retail price with none of the hassle. We collect your car, prepare it to showroom standard, advertise it everywhere, handle every enquiry and test drive, and put the money in your account when it sells.
Our mission
To make selling a car as easy as selling on eBay — but with a better price and zero effort.
We handle collection, inspection, photography, advertising, enquiries, test drives, paperwork, and payment. You just hand over the keys and wait for the money.
How it works
From your driveway to sold — in four simple steps.
You list, we collect
Tell us about your car and we’ll come to collect it from anywhere in England & Wales — completely free.
We prepare & photograph
Your car gets an 82-point RAC inspection, a professional valet, and studio-quality photography.
We sell at retail price
Your car is listed on our platform and all major marketplaces. We handle enquiries, test drives, and negotiation.
You get paid
Once the buyer’s payment clears, your money hits your account within 24 hours. No deductions, no surprises.
What we stand for
The principles that guide every decision we make.
Transparency first
No hidden fees, no surprise deductions. Every seller and buyer sees the full picture before committing.
Obsess over the customer
We measure success by one metric: did the customer feel like they got the best possible outcome?
Respect every vehicle
Whether it’s a five-year-old hatchback or a brand-new SUV, every car gets the same care, preparation, and presentation.
Build for the long run
We’re creating a category-defining platform, not chasing short-term wins. Sustainable growth over hype.
Win as a team
Great things happen when smart people collaborate. We hire the best and trust them to make great decisions.
Regulated & responsible
FCA authorised, GDPR compliant, and committed to treating every customer fairly under UK consumer law.
Our story so far
Aug 2025
The idea
After watching friends lose thousands on dealer trade-ins, our founders set out to build a better way to sell a car in the UK.
Oct 2025
Beta launch in London
iAutoMotive opens to the first sellers and buyers in Greater London, proving the consignment model works for private owners.
Jan 2026
£4.5M seed round
Octopus Ventures leads our seed funding to accelerate platform development and expand our vehicle operations team.
Jan 2026
FCA authorisation
iAutoMotive receives Financial Conduct Authority authorisation for finance introductions, a first for a UK consignment platform.
Feb 2026
RAC partnership
Every vehicle now receives a comprehensive RAC-approved 82-point inspection before listing.
Mar 2026
Nationwide expansion
Free vehicle collection launches across England and Wales, opening iAutoMotive to over 50 million potential customers.
Leadership team
Automotive experts, marketplace builders, and customer obsessives.
James Harrington
Co-founder & CEO
Former McKinsey consultant and car enthusiast. Previously led digital transformation at a major UK dealer group.
Priya Sharma
Co-founder & CTO
Ex-senior engineer at Auto Trader. Built scalable marketplace platforms serving millions of monthly users.
Sarah Mitchell
Chief Commercial Officer
15 years in the UK automotive marketplace. Expert in marketplace growth and dealer partnerships.
David Chen
VP of Engineering
Previously staff engineer at Monzo. Passionate about building reliable, user-friendly financial systems.
Emma Walters
Head of Vehicle Operations
10 years in automotive logistics. Managed vehicle preparation for one of the UK’s largest used car supermarkets.
Tom Bradley
Head of Customer Experience
Former CX lead at Octopus Energy. Believes great service is the best marketing a company can have.
Backed by
Ready to get more for your car?
Join thousands of sellers who got an average of 18% more than their dealer trade-in offer.